Reactive Bulletin February 2007

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	Editorial

	Blog Viewpoint

	Recent Projects

	Awards & Industry Recognition

	Job Opportunities at Reactive

	Team Members

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As the New Year sweeps past us, we reflect back on 2006 and celebrate its successes! It was a fantastic year for Reactive; we’ve grown significantly in size and geography with new offices in Sydney and London. We’ve also launched some challenging projects that we’ve loved working on.

This issue we share some of our thoughts and findings from our Reactive Blog, look at some of our recent work and check out the additions to our awards wall.

Marketers know that in order to execute successful campaigns, all channels of communication require at least one call to action. The Web is absolutely no exception. In fact, due to information overload, it fundamentally demands even more candidly communicated calls. Visitors make a decision about whether or not to stay at a Web site very quickly, usually within a few seconds before they hit the Back button. We look at how effectively adding calls to action can maximise your chances of converting visitors to prospects.

Our Managing Director UK, Tim O’Neill recently wrote a whitepaper on “Web 2.0 for the Travel and Tourism Industry”. With it we aim to demystify some of the more common elements of Web 2.0, and show practical examples of how travel and tourism brands are using these to attract new customers, improve customer loyalty, and drive sales.

Here’s a snapshot into a couple of projects we have completed recently.

Reactive created a truly unique experience for Melbourne based architectural firm ROTHELOWMAN. The elegantly constructed interface, with intersecting graphic elements and prominent photographic treatments, presents the firm's signature architectural designs in an unmistakably ROTHELOWMAN style.

The Web site, built in Flash, was coded in such a way which promotes search engine indexing and 'book marking' of individual pages within the Web site (ordinarily absent from Flash based Web sites). Innovative tools such as the 'lightbox' allow users to gather content they find interesting and send it to their friends (or colleagues) - a feature that will ultimately be used by the client to publish their own newsletters. The Web site is also integrated with Reactive’s latest version of cManager giving the client significant flexibility to update content as they see fit.

With one of the longest histories of any Victorian family business, Ferguson Plarre Bakehouses offer quality baked goods from 32 stores throughout the state. Reactive jumped at the chance to build an innovative Web site in an industry not known for making use of the online channel. One of the exciting features we developed was a tool that enables customers to design and completely customise their cake online, including the ability to add photos, patterns, messages, decorations as well as choosing the cake, colour and fillings – it has been a real hit!

Aconex is a leading global provider of document management and collaboration systems for the construction and resources industries. When Aconex wanted to overhaul their existing Web site they approached Reactive. The new site was launched in October and the management of Aconex is made easy by Reactive's third generation Content Management System, cManager.

Aconex’s global operations will also benefit from cManager’s support of multi-lingual content provided ultimate accessibility by all foreign speaking cultures.

Awards & Industry Recognition

Reactive received accolades at the hotly contested AGDA Awards in Canberra. Held biennially, the AGDA Awards recognise the best creative design solutions from the past two years in the Australian graphic design industry.

The Global Corporate Challenge Web site and our Reactive 2005 Interactive Christmas Card were both awarded distinctions at the Awards.

The Melbourne Airport Web site and Melbourne Airport Interactive Map were also recognised as finalists in the 'Digital Media - Web site' category.

We are very proud to be recognised again by one of the most respected industry awards in Australia.

This year our AMP Thinking Ahead CD-Rom is a finalist in the Best Financial Service category of the 13th Annual AIMIA Awards. The AMP Thinking Ahead CD-Rom was produced by Reactive in partnership with Samuelson Talbot and Valve Communications.

If you live and breathe online, believe in great client relationships and positively LOVE generating ideas we want to hear from you. We don’t mind whether you’re an established Account Manager or a Project Manager looking to move into Account Management – what we’re looking for is creativity, enthusiasm, communication skills and a can-do attitude.

We are looking for a Project Manager / Producer to join our tight-knit London team. Ideally you will have experience as a Web Producer or Project Manager but other Production / PM experience will be considered. We want a person with a combination of raw talent, enthusiasm, responsibility and a great can-do attitude.

Reactive is also looking for a Front-end developer / Junior production person to join the team in our recently opened London office. We want a person who has good CSS and HTML skills (and is keen to learn more), enthusiasm, responsibility and a great can-do attitude. This position would be suitable for someone with one or more years of professional experience in a similar role.

For more information about these positions, and to apply, please visit the Careers section of our Web site. Please forward this email to friends or colleagues who may be interested.

Designer, Isaac Foreman and Developer, Simon Stefanoff have left the Melbourne office to join Tim O’Neill (co-founder of Reactive) to form our first project team in London. Meanwhile Designer, Brett Warren has moved with General Manager Carl Panczak to the Sydney office.

Continued growth sees us extending our team and capabilities yet again! We’d like to welcome Brett de Niese, Melinda Orchard, Namita Davey, Rohan Westbury, Jazz Feldy, William Chen and Steve Pranadhita to the Melbourne team. We’d also like to welcome Kellie Strongman and Ben Whyte to our Sydney team. This brings our (global!) worldwide team to a grand-total of 31. Want to join us? See the positions available above, or drop us a line anyway.

Liesl Pfeffer recently launched her first solo exhibition in Melbourne, which was held at Red Gallery, North Fitzroy. Unravelling is a series of photographs but amazingly enough Liesl has used neither a camera nor a negative! Each image is made by enlarging small squares of polaroid film that have been meticulously etched into with a scalpel. We couldn’t review it any better than the gallery who described it as Liesl’s "own visual language where the works are rich, visually dense and saturated with colour and the result is an emotive, gestural and expressive body of work". Nice work Liesl!

If you are interested in learning about a particular topic in this newsletter or have any suggestions, please email Namita Davey at editor@reactive.com

Melbourne HQ

a	Studio 2a, 108 Moor Street Fitzroy VIC 3065 Australia
p	61 3 9415 2333
f	61 3 8415 0099
w	www.reactive.com

With best wishes from across the globe,
The Reactive Team


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